Why we started a silver D2C business in India

Ever since I was a kid, I have seen my parents obsess over jewellery. My father would bring home antique and unique pieces and tell us fascinating origin stories of gems and jewels. When I got married, I saw my husband participate in that fascination and from our obsession came Prata.

 We’ve been thinking about and building Prata for almost two years now, with the intention of encouraging mindful shopping and slow fashion. Investing in the finer things in life which give back and last longer than you. 

We are curating a selection of pure silver serveware, home decor and jewellery. In the process, I’m also learning new things about the metal I’ve literally grown up with, the business I’ve seen my father build from scratch and everything that goes into starting a business of your own. It’s thrilling and stressful.

It feels like ages have passed since we launched, but it’s only been a month.